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Bridging the Agriculture Perception Divide
Why We Must All Come Together to Feed the World
A new Nutrien study shows farmers and consumers differ on key agricultural issues. Find out why this matters and how we can bridge the divide.
Environmental Stewardship
How farmers manage greenhouse gas emissions, soil quality, responsible crop inputs, and overall environmental protection.
Environmental impact drives a large element of public trust in the agriculture industry. Our study found that the degree to which Environmental Stewardship has the ability to shift consumer trust in the agricultural industry is high. However, currently this is where there is the largest overall divide.
Learn more about the methodology behind the perception gap point system.
Learn more about the methodology behind the perception gap point system.
Learn more about the methodology behind the perception gap point system.
SPOTLIGHT
Negative Perceptions of the Agriculture Industry
The top negative sentiments that consumers associate with the agriculture industry are food safety – including chemicals and genetically modified organisms (GMOs) – and environmental impacts.
Industry Advancement
How well do farmers keep up with the pace of technology and evolving consumer diets, engage with GMOs, build appealing careers, protect labor and human rights, and more.
Industry advancement also greatly influences public trust. Sustainability practices, innovation and efficiency, and career desirability are the areas where the largest perception gaps exist between consumers and farmers.
Learn more about the methodology behind the perception gap point system.
Learn more about the methodology behind the perception gap point system.
Learn more about the methodology behind the perception gap point system.
SPOTLIGHT
Industry Word Associations
This shows the gap in how consumers and farmers perceive certain aspects of the industry. For example, most farmers believe the industry is innovative, modern, and sustainable, but less than 3 in 10 consumers agree.
Social Responsibility
Has farming degraded the environment, how much responsibility do farmers have to keep food prices low, and issues around organic food and food transparency.
While social responsibility bears less weight on public trust compared to environmental stewardship and industry advancement, the perception gap remains significant with major gaps existing around the topics of organic food, environmental impact of farming, and the responsibility of farmers to keep food prices down.
Learn more about the methodology behind the perception gap point system.
Learn more about the methodology behind the perception gap point system.
Learn more about the methodology behind the perception gap point system.
SPOTLIGHT
Why Consumers Believe Agriculture is on the Wrong Track
For consumers who voiced concern that agriculture is on the wrong track, the top reasons why were social responsibility issues such as food safety concerns and environmental impact.
Support For Farmers
Do farmers enjoy strong incomes, are government subsidies adequate, is there fair competition, and support for new farming practices.
If there’s one area of common ground among farmers and consumers, it’s support for farmers – in terms of the current situation and the imperative to do more. This topic holds a smaller impact on overall public trust and it’s also where the perception gap between farmers and consumers is smallest, a signal of relative agreement among both groups. There are still disparate views around the sufficiency of industry competition, but both groups see most things similarly.
Learn more about the methodology behind the perception gap point system.
Learn more about the methodology behind the perception gap point system.
Learn more about the methodology behind the perception gap point system.
SPOTLIGHT
Key Issues Affecting Agriculture and Food Systems
There are areas in which consumers and farmers agree such as the rising cost of food, the importance of protecting farmland resources, and supporting new, young farmers.
Perspectives
See All Perspectives
Leah & Eliana | Finding Common Ground Through Conversation
One grew up in a town of 150 people, and the other is a New York City fashion designer. Leah and Eliana come from different walks of life, but they fo…
Watch the Conversation